Knowing a Good Joint Venture When You See One

If you are a small business owner or thinking of becoming one, you have probably heard the term "joint venture" or JV. All this means is a partnership between businesses that have specific interests in mind, such as combining their strengths or sharing their customers. When two parties enter into a joint venture, they are actually creating a new business entity entirely.

The term "joint venture" actually refers to the reason behind the partnership, and not the partnership or new entity at all. There is no legal requirement for entering a joint venture -- anyone can do it. Individuals, limited licensing companies (LLCs), corporations, farmers' markets, co-ops and any organization can form a JV. Similarly, the new company created by the joint venture can be an organization, corporation or other legal entity.

The most common type of joint venture is between two large companies. They enter into them most often to break into a new or specific market. There are countries that demand any foreign interest entering their economy first enter into a JV with a native company. Still, even if it's not a prerequisite, foreign companies can greatly benefit from having an interested party located in-country. The local office can keep a better eye on the social, economic and political situations there.

Even where it's not required, joint ventures offer fantastic benefits when they're not taken too lightly. One reason many small businesses enter into joint ventures is to take advantage of the products, skill sets or customer base of another company.

For example, let's say you have incredible computer repair skills. Your only problem is that you don't have much of a customer base and very little money to advertise. To help your business grow, you approach a local computer sales store that doesn't currently offer repair services to its clients. You propose a joint venture where the store refers its clients to you, and only you, for repairs. The benefits? You get a steady flow of business at no cost to you, and the store adds valuable repair services to its list of offerings to clients.

Joint ventures can be cause for celebration for all parties involved -- or they can be a huge disaster if you're not careful. Successful joint ventures have five common characteristics. They are: 1) Creativity; 2) Persistence; 3) Visualization skills; 4) Negotiation skills; 5) Client relationship skills.

To seek out and create successful joint ventures, you must let your creative juices flow. Look at all, not just some, of the businesses that could benefit from your help in your area. Joint venture possibilities are everywhere if you look, and pretty much anyone can benefit in one way or another from partnering with someone new. Explaining your idea to a potential partner also requires creativity to keep it interesting.

Persistence is particularly important when you first approach your potential partners. Small businesses have a lot going on, and the owners can forget you if you're not careful. You might also have to explain what a joint venture is if they don't already know.

You must be able to look beyond the present and visualize how your side of the partnership will fit with the other business's contribution. If you look ahead and see problems, you must iron them out before you make any firm commitments. Look for the bigger picture, or the bigger picture might not be as pretty as you'd hoped.

When you're putting together your JV agreement and business plan, you'll spend a lot of time negotiating with your partner. You'll want to make sure you're getting exactly what you want out of the deal, and that means sometimes you'll have to be pretty hard-nosed. If you have difficulty entering into professional negotiations, forming a strong joint venture that provides the best benefits for you will be very difficult.

When all that is said and done, you'll need to start thinking about your client relationships. Clients are often put off by the thought of a joint venture, thinking that your business, products or services are going to change or become pricier. To make sure that you continue to gain, not lose, clients, you'll need to nurture them and make sure they understand what the new entity means for them. If you attend to your clients, not only will they remain loyal to you, you will also find out which parts of your new endeavor they respond to best.

If you properly research what it means to enter a joint venture, and look at all the different possibilities before choosing a partner, you are likely to succeed and reap great benefits for your efforts. The main thing is to be assertive, honest with your partner -- and most of all, to make it fun!

Justin Bryce has been a contributing author for this website and is an acknowledged expert in the field of Joint Ventures. He can be found on the Internet at this website: www.lazy-internet-marketing.com

Article Source: http://www.wellnessarticlelibrary.com

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