Search Engine Optimization Case Study: Keywords Survey 042 Ultram

In this keywords survey 042 Ultram I'll be looking at the different kinds of keywords and their different uses in your search engine marketing strategy. In developing keywords survey 042 ultram I have chosen a phrase from the online pharmaceutical industry, a niche that has been optimized to within an inch of it's life! to show you that, with a little work, high value niches can still be found even in the most difficult markets.

This keywords survey 042 Ultram gives you a step by step guide with real keywords gathered from my own keyword research. I'll tell you how and where to find thousands of targeted keywords, how you can save hours performing competition searches and I'll reveal the software I use to filter all that data and find the right keywords for my niches.

Rule #1 is that a keyword is not just a keyword. The phrase keywords Survey 042 ultram was selected for a good reason! Some phrases generate massive traffic, but will almost certainly have massive competition, others have little, but, invariably very little traffic. What we're looking for are those few keywords that deliver low competiton and hight traffic. I use a tool called Wordtracker Competition Search Automation, to automate my keyword research. There are other methods of collecting keywords but I find Wordtracker, used in conjunction with Wordtracker Competition Search Automation, gives me fast accurate results.

The first thing I did was to open Wordtracker Competition Search Automation and log in to Wordtracker and create a project named keywords survey 042 ultram, where i'll be saving all of the data for this project. from there I went to keyword universe and entered the main search phrase "ultram". That returned a list of around 300 related phrases. I then clicked on each of those phrases in turn (note: If they are relevant, some of the phrases may not be related to my niche so I'll ignore them). Each phrase will show a list of keywords in the right hand pane of Wordtracker and I used the "add all keywords to basket" link to collect all of those phrases.

For the Keywords survey 042 ultram I collected just over a thousand keywords. I would normally collect between ten and fifteen thousand, but for the purposes of this article a thousand will be fine. Once I've collected the phrases I use Wordtracker Competition Search Automation to carry out the competition search and send the results to me as an email with the title keywords survey 042 ultram.

The next step is to sort the results. I use KRA-WT (Keyword Results Analyzer - WordTracker), I imagine if you were really good with excel you might be able to sort the keywords that way, but I'm not, and KRA-WT does some other stuff that I'm pretty sure you couldn't achieve any other way.

So I import the keywords into KRA-WT and sort them by descending count. That gives me the number of times a particular phrase was looked up in the past 3 months using Wordtracker's database. At the top of the list is the keyword "drugs" with a count of 5592. Wordtracker estimates that over all of the search engines "drugs" is searched for 4640 times in 24 hours. At this point, if you're new to search engine marketing you might be thinking "great, all I need is site with the word "drugs" in the meta tags and I'll make a fortune" unfortunately it's not that simple.

The trouble with "drugs" is that there a 158 million other websites competing for that traffic! Unless you have massive resources you're not going to get close to the top in the major search engines. At the other end of the equation we have the phrase "drug addiction a s a social problem" this one has ZERO competition, so you're going to be No1 in the search engines, but it only gets 12 searches a day. More importantly from a sales point of view it's not a buyers search, this is someone doing research.

So to find the right kind of keyword I filter the results to contain the word "ultram" and I sort the results by the ratio of competition to count. OK this is where it gets exciting. The phrase "ultram and drug and information" gives me 299 searches in 24 hours and only 22 competing websites. So now I'll go to google and perform the following search: intitle:"ultram and drug and information" which tells me how many sites have that phrase in the title tags and so are actually opimized for that phrase. I get one hit, so if you were to optimize a webpage with "ultram and drug and information" as the key phrase you could safely count on 150 hits per day for that single phrase.

Another phrase is "is ultram like vicodin" it show 324 searches per day but 221 competing sites. I carrried out the intitle: search to show me sites that had actually been optimized for that phrase and there are only 4.

I hope this short article has shown you that with a little work and the right tools it's still possible to drive a lot of traffic to your site, even in the most difficult markets.

Ian is the owner of Wordtracker Competition Search Automation, the software that saves hours by completely automating the Wordtracker Competition Search. A free demo version is available by sending an email to ian@fastforwardseo.com and will soon be offered to all subscriber to Ian's free email newsletter. More articles and SEO advice is available at Ian's SEO Blog

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