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The Proven Approach to Creating Your Small Business Strategy

By: Art Mann

Few people reading this article will look forward to producing a Small Business strategy. In reality many Small Business managers don't really see the need. The truth is that most successful businesses have well defined business strategies.

A sound business strategy can mean the difference between making lots of money and you working 60 to 80 hours a week all year long - and not having a penny to your name at the end of it.

Does this sound like you? Many smart managers who have a business strategy work fewer hours and make piles of money - often crediting their fortune to having a strategic plan which they follow.

So what is strategic business management? At it's simplest it is it's the system of allocating goals and objectives for your business, creating your high-level plan that is designed to help you achieve your goals and then following your plan.

How do you create a strategic plan that fits the needs of your business?

1. Define your company vision. If you could have your hearts desire, what would your business be like? What markets would you seek to dominate?

2. Decide your company's core operating values? What are its guiding principles? In other words, why are you in business and how do you do business?

3. Strategy concerns long-term plans. Your long-term plan is based on the broad aims that are devised to get from where you are now, to where you want to be.

4. Develop a plan for this year. These are the specific goals you expect to accomplish this year that will lead you closer to your long-term goals. Remember to be "SMART" when setting your annual goals (Specific, Measurable, Attainable, Realistic and Timely). As with any plan you need to define what needs to be done, who by and when. Figure out what resources you've already got, and what resources you need to get you past any barriers. And then create an action plan that clearly lays out how you will achieve your goals. Involve key employees with this part of the planning process.

5. . Create a set of milestones. Don't underestimate the importance of this step. This is very important, so that you can measure your progress.

6. Share the plan with your employees, and anyone else who will be involved in the procedure. Your annual strategy is the roadmap that will make sure everyone ends up at the same destination -- but to be effective, everyone needs the same map.

7. Action speaks. Now that you have the roadmap, it's time to begin the journey.

8. Make sure you know exactly how you are doing on a day by day basis. Create a dashboard to report on your key performance indicators.Prompt corrective action is often more important that the plan itself.

9. Follow the same cycle next year. (Dream, Plan, Act, Check).

Building a robust, realistic and achievable business strategy is not easy. It requires commitment, effort and discipline. Yet the rewards are obvious. Juat about every successful business has an active, documented business strategy.


Good marketing will set your business apart from the rest. Strategic Planning is provides the framework of any business growthmix Visit Strategies for Maximum Profit

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