The Reality of Online Membership Sites

I receive emails and phone calls throughout the week from individuals who have joined programs and need advice on how to market or advertise online.

Often the case is that the person making contact has joined a program designed specifically to address the questions they are asking me. In the back of my brain, I'm often thinking, "What's not right with this scenario?"

A program online must supply you with something in return for taking your money. Often the backend or back office portion of a membership features informational products or training in their particular venue. These are the most common forms of memberships.

When considering joining any online program, there are two questions you need to address, whether it is a membership site or not. These two questions are:

1. What is the program selling you for your money?

2. Other than promoting that program to others will it also show you how to make money online for any business?

Hence the dilemma presented above. This person arrived at the membership site sales page. They had predefined reasons for hunting for a membership in the first place. Then, hit with an offer they cannot refuse (vast amounts of cash for telling others about that membership) they totally forgot why they needed it in the first place.

Sad but true. Somehow, somewhere along the lines of reading an action packed and powerful sales letter, the hunter forgot what he or she was hunting for - direction to help him or her build their own business online.

Conversely, the other scenario is the hunter had no intention of building a business. He or she was merely looking for an "easier road." Find something to promote and tell others. This creates a problem though, you are an affiliate only and not the owner of the membership or product.

When you elect to sell to others, ethically shouldn't you know what it is in the first place?

They skip the details.

Personally, I can tell from talking to someone or emailing back and forth when someone is doing his or her job or trying to take the easy way. Unfortunately, by taking the easy way they create further difficulties for themselves. How can you sell something to someone when you don't know what you are selling?

If, conversely, you joined purely for the allure of telling others and thus gaining financial benefits for yourself in the telling, at least know what you're offering. Believe it or not, morally you do have that responsibility. Know thy product.

In a nutshell, you join programs and memberships, even those whose sole purpose appears to be making money just for spreading the word about it because you are smart enough to know that morally you have an obligation to find out what it is you will be telling others about. If you can't explain in a simple email or phone call what it is you've joined, you are not ready to share it with others. You can't sell what you don't know.

People can sense the difference.

Educate yourself in the proper use of online membership programs. Discover how to build a business online at Molten Marketing.
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